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This is how this is how the economy works. We have to have feasible products that speak with viable consumers, and so uh consumers this next year, they're going to be buying, but they're going to be more worth scrutinizing. They are gon na the costs have increased and they're not gon na decrease.

It's it's simply more this is the new This is just how it is now pricing flooring, if you will. Caleb Agee: 3:56 Yeah, so they're changing their spending plans to account for due to the fact that all of 25, they were like, whoa, what's going on?

It didn't decrease, it just flattened and however your interest rates and your big purchases are less scary. Brandon Welch: 4:16 Yeah. I believe people understand what they're gon na be. There's a little bit more preparation, um, and we'll simply call it sobriety in the decision-making process. Caleb Agee: 4:24 Yeah, so we got to take note, consumers are gon na be value scrutinizing, more threat conscious, um, and after that they'll be less tolerant of friction and uncertainty.

Uh, one is how much should your business be spending on marketing? Uh, the 2nd is gon na be subtleties and strategy, how you need to place yourself in 2026 versus years past.

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Yeah. Uh by the end of that, you're going to pair that with last year's how to make a marketing plan, or perhaps your really own copy of the Maven Online marketer. You just build your marketing plan uh over Christmas break, reading your hundred and no, sorry, two hundred and forty-eight pages of marketing.

Um yeah. Um, hello, you understand what? Person to make a comment about uh something you're changing your 2026 marketing uh is gon na get a copy of the Maven Marketer, thanks to Nate, the video camera guy.

Caleb Agee: 5:32 We're gon na simply deliver a ship a Nate in a box and it'll just pop out and tip. Brandon Welch: 5:36 Let's jump in. We have actually got 4 sections to cover. So, just how much should your business be invested spending on marketing? Um, this is a packed question, and every individual who gets asked that in our market goes, Well, it depends.

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Um, the average organization in America is spending seven to 8 percent on marketing each year as a percentage of annual profits. Now a few of you simply went, is that all? And a few of you went, holy crap, what are you trying to do? Yeah, yeah. So we're gon na break that down here in a 2nd.

That's a typical based upon United States marketing spin. And then um the SBA said 7 to 8 percent on any uh roundabouts or near 5 million pursuing development is how they framed that. Brandon Welch: 6:24 So this is gon na nuance by market, not due to the fact that the real marketing invest most likely need to subtlety like what it takes to make stuff occur, but because margins are different in every market.

Um we're gon na go line by line with that. However I wish to I want to simply reset if you are the the individual or if you are working for a person, or if you have to report to the individual who's going, yeah, but uh, if we invest 7.7% of our budget, how do we understand it's working? We're going to get there.

The huge concept is that business that um ended up being popular, favored, and well-trusted before the sale, they win in the marketing and advertising video game, and they win in the development video game. There was a really, large research study called The Long and the Short of It, done by Les Bennett and Peter Field.

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They took a clinical technique, studied billions of dollars worth of advertising over a long period of time, and they they came out with a grand conclusion that if you are well understood, liked, and relied on from an emotional level, if people like you and believe in you before the sale, you will not see that roi this second.

That is huge, huge service stuff, however it likewise directly uses to your uh owner-operated service. And less because uh in that study was popular for stating if brands are constructed over years, all of us know it takes a while to build a brand. Like Nike didn't end up being Nike or Apple didn't become Apple or you understand, any of these huge brands we like.

So if you desire that to be real for your business, that's that's the structure. Caleb Agee: 8:36 Yeah. We're gon na quickly go through just some standards of marketing invest for different markets. And uh hopefully you fall under one of these. If not, you could probably discover triangulate. Yeah, you might you might find some relatable uh industries, and we're simply gon na go through these and then we're gon na talk about how this modifications in your your given situation.

Uh A/c standards frequently cite seven percent of top line profits. Um and but also leading line incomes tend to be lower in those markets.

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Uh, and then uh medical clinics, one to five percent. Brandon Welch: 9:31 The medical group management association says one to 5 percent. Um, there's in some cases a lot of retail tied up in there, but there's likewise a lot of um there's a lot of overhead medical practices.

People understand what they require, so you're simply trying to be the one on the list that people choose. Go ahead. Caleb Agee: 9:54 Dental offices, um, four to seven percent.

Brandon Welch: 10:04 We work with one of the most popular leaders in that space, and they they typically cite in their company like two to three percent. Um automobile repair work shops are four to 5 percent, very same thing.